Aftermarket+: the new standard in spare parts by Euroricambi Group.

At Automechanika Frankfurt, one of the most important international events for the automotive industry, we officially presented Aftermarket+, one of the key elements of the new Move Beyond communication concept.

While Move Beyond sets the strategic direction and encourages us to go beyond the boundaries of the conventional spare part, Aftermarket+ embodies its substance, shaping a Group identity capable of generating value that goes significantly beyond market standards.

We did so in front of a selected audience of customers, dealers and partners from all over the world, to share a valuable opportunity for dialogue and present our way of looking to the future through a simple yet ambitious concept: overcoming the traditional distinction between OEM and aftermarket spare parts, to offer a solution that combines expertise, reliability, availability and service.

For years, the spare parts market has imposed a choice that looks like a dead end. On the one hand, the OEM, safe but expensive and tied to the manufacturer's strategies. On the other, the aftermarket spare part, more convenient on paper, but almost always accompanied by an uncomfortable word: compromise. Buyers are left choosing between peace of mind and their budget, as if the two could not coexist.

By listening to workshops, distributors and repairers around the world, we realised that the real question goes far beyond the usual “original or compatible?” dilemma. The market is wondering whether there is someone capable of offering more than either alternative. Move Beyond is our answer. Aftermarket+ is the name of that next level, officially presented in Frankfurt at the beginning of September.

Today, therefore, we want to tell you what Aftermarket+ is, how we presented it at Automechanika Frankfurt and what needs it responds to, because this approach directly concerns workshops, distributors, dealers and fleet managers who have to choose reliable spare parts every day to ensure continuity in their work.

 

What is Aftermarket+

Aftermarket+ represents the way we choose to go beyond the standards normally associated with the aftermarket, communicating a model based on greater process control, deeper technical expertise and greater responsibility towards the customer.

From our point of view, Aftermarket+ is much more than a commercial label, a single component or a new product line: it is a promise that involves every stage of the work, from design to production, from quality control to warehouse availability, up to technical and commercial consulting.

The starting point is a question that, for too long, the market has framed in overly limiting terms: do you have to choose between an OEM spare part and an aftermarket spare part? Aftermarket+ was created precisely to overcome this divide, offering a third perspective in which the quality and reliability of the original can coexist with the flexibility, breadth of range and responsiveness typical of an advanced aftermarket.

 

Why Aftermarket+ was created: beyond the false alternative between OEM and aftermarket

The spare parts market has always been trapped in an apparently inevitable choice. On the one hand, the OEM component, generally perceived as safe but often more expensive and tied to the manufacturer's strategies. On the other, the aftermarket spare part, more convenient but sometimes associated with compromises in terms of quality, delivery times or level of service.

This divide has led many operators to accept the idea that choosing a spare part necessarily meant giving something up, sacrificing convenience, availability, safety or service each time. The market has become accustomed to making compromises: with quality, with timing, with answers that never arrive.

But every compromise has a real cost. For those managing a workshop, a distribution network or a fleet, a spare part is never just a component to be replaced, because every machine downtime has tangible consequences: lost working hours, delayed deliveries, dissatisfied customers, reputational damage and contracts put at risk. A component that fails affects an operator, a company, a reputation. The lowest price on the invoice often becomes the highest cost in the field.

This is where our conviction comes from: the market only moves forward when someone decides to go beyond the standard first. Aftermarket+ was born from the certainty that anyone choosing an aftermarket spare part has the right to expect verifiable quality, reliable availability and a partner capable of truly understanding their business.

 

Move Beyond: from the part to the system, from price to value

From our point of view, Move Beyond is much more than a slogan: it is a boundary to cross. And it shifts the comparison onto three distinct levels.

From the individual spare part to the system. An article code, on its own, says nothing. Behind every component there is a chain that starts long before the shelf and does not end with delivery: the definition of tolerances and materials, production that meets them, controls that verify them, availability that ensures the part can be found when needed, and service that steps in when something goes wrong. We think about this entire chain, not the isolated part.

From price to value. The number on the invoice tells only the story of the first day. The question that matters comes later: how much is that spare part worth over time, to the people who actually work with it? A component that lasts, that does not leave you stranded after a few months, that you can reorder years later knowing you will find it again, is worth much more than its list price. Durability, reliability, continuity of supply: these are the factors that weigh on the final cost, not the initial discount.

From supplier to partner. Delivering an item and moving on to the next order is the easy part of the job. We remain there after delivery, in the field where the customer works every day, within their goals and challenges. The item is not where the relationship ends: it is where it begins.

And this is why Euroricambi Group does not present itself as an alternative to the original. We are the next step: the integration of two worlds that have much to offer, especially when they are enabled to work together, in synergy, in the sole interest of the end customer.

 

The four pillars of Aftermarket+, with facts

During the launch at Automechanika Frankfurt, we presented Aftermarket+ through four pillars that translate the Group's vision into concrete and recognisable elements: technology, range, service and people. Each one backed by a precise method.

Technology. We don't copy, we recreate.

The starting point is reverse engineering: the original is not imitated, but studied, measured and verified to ensure compliance with specifications, quality and durability. This approach allows us to understand the component in depth, control every stage of production and turn the technical experience we have built up over time into a quality that does not depend solely on the final result, but on the entire method used to achieve it.

This is where what truly sets us apart comes into play: 100% in-house production, from raw material to finished component. Nothing is outsourced. Development, production, heat treatment and final checks remain under our control. This is the meaning behind the message with which we present ourselves to aftermarket specialists: “We Make Gears. Totally in-house”. Quality thus becomes much more than a promise: it is the direct result of the method, with over 16,300 products and an OEM-equivalent standard.

Range. If it isn't there, we make it.

Aftermarket+ means having a range capable of meeting not only the market's most common demands, but also special applications, niche components and needs that other operators are unable to satisfy.

With the Euroricambi and AM Gears brands, the Group covers gears and internal components for transmissions, differentials and transfer cases, across applications ranging from passenger cars, vans and light duty vehicles to trucks, buses and heavy duty vehicles. When the market asks, “Where can I find it?”, the answer is: we have it. And if it’s not there, we develop it. With more than 16,300 available products, continuous development of new solutions and 97% warehouse availability.

The breadth of the range is therefore not simply a quantitative figure, but expresses our determination to reduce the situations in which customers are forced to stop, wait or look elsewhere for the solution they need.

Service. A partner that stays one step ahead.

In the spare parts market, the technical quality of a component is fundamental, but it is not enough on its own: its value also depends on the ability to receive it within the right timeframe and quickly identify the most suitable solution.

This is why Aftermarket+ means efficient logistics to warehouses distributed around the world, together with technical and sales consulting that supports the customer before, during and after the choice. But we do not stop at logistics: our technical and sales team works alongside customers to understand their business and move forward together before a costly problem arises, both financially and in terms of peace of mind.

People. The pillar that supports the other three.

Technology can be advanced and processes can be efficient, but no system creates value without people capable of understanding, managing and improving it.

Aftermarket+ exists because the women and men of Euroricambi Group exist. We invest in technology, but equally in people: the Group's 640 professionals work every day to turn a supplier into an ally. They are also the people who, through direct dialogue with workshops and repairers, collect the feedback that helps develop the range and service, turning every moment of interaction into an opportunity to listen.

It is precisely from the meeting of technology and human expertise that comes the ability to interpret market needs, anticipate problems and build professional relationships based on trust.

What really changes for those who choose a spare part

Aftermarket+ is not limited to a statement of intent, but emerges through concrete elements that directly affect component reliability, service speed and business continuity.

Complete control of the production chain

One of the central aspects of Aftermarket+ is total control of production, which we manage internally from raw steel to the finished component. Thanks to 100% in-house production, we directly control every decisive stage, without outsourcing those steps that can affect precision, durability and conformity of the product. In this way, quality becomes much more than a simple commercial promise: it is the natural consequence of a controlled and verifiable process built over time.

A partner that does more than react

Aftermarket+ also means being able to rely on a technical and sales team: we work alongside customers to understand their needs and identify solutions. This approach transforms the relationship between supplier and customer, because collaboration does not end with the sale of a component, but continues through support based on knowledge of the sector and the ability to understand the operational context.

A range built to keep your business moving

With over 16,300 products, 97% warehouse availability and a sales network active in 105 countries, we can offer widespread presence and a responsive approach designed to minimise waiting times.
Behind these figures is a network of professionals who know local markets, understand the needs of different customers and can communicate in their language, making the service closer, faster and more informed.

 

Why settle for buying a spare part when you can choose a partner?

This is the point of Aftermarket+: what you take away is much more than a component; it is a partner that keeps the customer's work moving year after year.

The rule that has driven our growth for more than forty-five years has remained the same from the very beginning. High-quality products and a complete range that is always available. Genuine attention to people, from employees to customers. And a reputation built on ethics and personal relationships, not empty claims. Aftermarket+ is the name with which we bring all of this to the market: the reason we are proud to present ourselves to you once again, with a renewed, fresh concept and the same loyalty to our values as always.

With Aftermarket+, we bring a different level of control, presence and responsibility to the aftermarket, challenging compromises that for too long have been considered inevitable. Choosing Aftermarket+ means going beyond the divide between quality and value, availability and specialisation, product and service, relying on a partner who understands the value of time and the real cost of every machine downtime.

The future of business, in fact, depends not only on the chosen spare part, but also on the way that component is designed, produced, controlled, made available and supported over time. Because future goes beyond the spare part: it begins with the ability to offer a solution that enables the customer to keep moving.

The new standard is already here. Move Beyond with Euroricambi Group.

Discover Aftermarket+

 

Frequently asked questions about Aftermarket+

What is Aftermarket+?

Aftermarket+ is one of the key elements of our new Move Beyond communication concept. Aftermarket+ represents the strategic direction and invitation to go beyond the boundaries of the traditional aftermarket; it is the vision that describes how we go beyond traditional spare parts market standards by integrating technology, in-house production, breadth of range, availability, service and people's expertise.

Is Aftermarket+ a new product?

No. From our point of view, Aftermarket+ is much more than a single component or a new product line: it is a vision that involves the entire process, from design and production through to the relationship with the customer.

What is the difference between Aftermarket+ and a traditional aftermarket spare part?

Aftermarket+ stands out for direct control of the production chain, 100% in-house production, the breadth of its range and technical and sales service designed to support the customer at every stage.

Who is Aftermarket+ for?

Aftermarket+ is aimed at workshops, dealers, distributors, fleet managers and professionals looking for reliable, available spare parts supported by a partner capable of understanding their operational needs.

How many products does Euroricambi Group offer?

More than 16,300, with 97% warehouse availability supported by a sales network present in 105 countries.

Why is control of the production chain important?

Controlling the entire production process, from raw steel to finished component, allows us to directly verify the stages that affect quality, precision and reliability of the product.